The City council of Motril turns upside down with the celebration of 50th anniversary of Pale Rum. Today the program of activities has appeared in the warehouse raised by the company for this birthday so indicated, that it begins with a cocktail contest based on the rum and the sugar cane.
The deputy mayor of Tourism of the City of Motril, Jose Garcia Fuentes, presided this morning, along with the director of the Bodega Ron Montero, Andrea Martin, and the manager of the Hotel Salobreña, Manuel Martin, over the launch of the 50 th anniversary Ron Palido, which will be commemorated in 2013.
The ceremony was also attended by the Councillor for Economic Cooperation and Relations with Citizens, Inmaculada Torres, and the person in charge of chiringuito, (Beach Bar), Hole 19, Jose Lemos.
Andrea Martin has stressed the "pride we feel for the quality of our rums and having been able to preserve part of our culture and ancient tradition", while explained that the company's goal is to involve all Motril and visitors in this important celebration, defining it as a "unique opportunity for Spain and Europe come to our land."
This has been signed by Garcia Fuentes, who has sent his congratulations to the entire team of Ron Wine Montero, "we are the only winery open to the public that is in continental Europe, by making the traditional way of life and be able to renew with the times to offer consumers an increasingly diverse range of products and always with quality and Pale Seal rum. "
It has also indicated that the City of Motril "turns with this anniversary," offering full logistical support. "Tourism has become the mainstay of our economy at a time as difficult as we go through and Motril to sell their singularities, as the subtropical climate, beaches, natural areas and restaurants, its proximity to the Alhambra and Sierra Nevada , and its link to centuries of sugar cane, where this fruit products play a key role, the star is the Pale Ron, Ron Montero, which is the rum of Motril, "assured the deputy mayor of Tourism.
From that conviction, the City council of
Motril collaborates and is going to continue doing it with this Motril Company company , with the celebration of multitude of promotional acts that are also
used as attractive for Tou roperadores and visitors.
First of these activities
it will be the Cocktail Contest, in which those people of legal age will be
able to participate all, through whichever videos wish, where the elaboration
process is seen, that will not last more than 5 minutes and that will be due to
hang in a platform of videos online.
The unique requirement is that the
cocktail is made with Pale Rum Montero or Ron Montero Great Reserve.
The jury
will select among all the videos the eight best ones, valuing the used
originality in the elaboration, creativity, products, the importance of Rum
Montero in the same, the aesthetic one and really, any aspect that affects the
quality of the cocktail.
The eight selected will participate in the semifinal
that will be celebrated the 25 of May in Extreme and Chiringuito Hole 19, on Motril Beach.
The
four finalists will leave here who will in center face in the End of the
Contest of Coctelería Rum Montero Saturday 26 of May of 2012 of Conventions of
the Salobreña Hotel. Indeed, manager of the same, Manuel Martin, has indicated
that hotel will put at the disposal of this event his facilities, his average
humans and technicians, so that everything leaves to perfect, “ of form
altruistic, that non disinterested, since the fact of being able to sell Motril,
Salobreña and the set of the Tropical Coast with the incentive of a unique
product like is the Pale Rum, is an aspect that to all interests to us and will
repel ” very positively.
In order to conclude, he is possible to emphasize that
throughout this year the work of preparation of all the acts, activities will be
realised and ideas, that they will be beginning in 2013, between which they
will emphasize, besides the cultural ones and of leisure, the promotion of the
route of the Rum, with covers and cocktails, and also one more a sweeter route
(piononos, real cake …), having the opportunity to offer something really
different from the tourist sector, offering a complete and attractive supply to
public of different origins.
Translated from Castellano by Google
April 4
